Materials
Sun, paper, wax
A little sunlight, a pop of color, and room for a good idea. These are the materials of NextOrchard.
“There’s an applied definition of simplicity that we use, which is that it’s about arriving at that essential.”
1 · Sun
The front door is a bright orchard. Inside rooms keep the same ivory paper, serif titles, and green type — never first-party costume.
2 · Paper
The weekly letter is a sheet, not a card. Ruled cream, a brass rule, a wax seal that is a botanical mark — never the bitten silhouette.
3 · Seed
Ideas grow: seed, sprout, sapling, apple. The grove is a plot, not a dashboard. Care is visible before the score is.
Remarks we keep nearby
“Design is not just what it looks like and feels like. Design is how it works.”
“You’ve got to start with the customer experience and work back toward the technology — not the other way around.”
“Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple.”
“Stay hungry. Stay foolish.”
“True simplicity is, well, you just keep on going and going until you get to the point where you go, ‘Yeah, well, of course.’”
“There’s an applied definition of simplicity that we use, which is that it’s about arriving at that essential.”
“Focus means saying no to the hundred other good ideas.”
“Technology alone is not enough. It’s technology married with the humanities that yields results that make our hearts sing.”
“We try to develop products that seem somehow inevitable, that leave you with the sense that that’s the only possible solution.”